UPDATE: looks like they have just released it in the US iTunes Store for $99. Can’t even tell you how disappointed I am to see them release it at that price. I think it’s a terrible strategy to come in that high when the App store is flooded with very popular low priced apps. If this is their brilliant strategy to recoup lost revenue since standalone gps devices have hit rock bottom, then their in for a rude awakening.
Looks like 4 regional versions of the TomTom navigation app have been released into the wilds of the New Zealand app store from the reporting of iPhoneclub.nl, which I then found via a MacRumors post here. Here are the prices based on a flat currency conversion:
– U.S. & Canada: NZ $124.99 (US $84.41)
– Western Europe: NZ $179.99 (US $121.55)
– Australia NZ: $104.99 (US $70.90)
– New Zealand: NZ $119.99 (US $81.03)
I think TomTom has an uphill battle if these are the prices they plan on sticking with. I realize these are introductory prices as they try to feel out what people are willing to pay, but it seems they are basing their pricing strategy off the some of the earlier released navigation apps which is a mistake in my opinion. If they wanted to own the navigation space on the iPhone they should offer the app for $49.99. At that price point I have no doubt they would stomp out any other competition in the app store. They could then easily bundle the app/car kit for $99.99. The current pricing structure is just too high, especially with the iPhone’s current rules of not using background process, and the fact you can buy a standalone device for around the same price.
My buying advice for the TomTom app is to wait for some reviews to get out first. Let the early adopters do the grunt work to see if it’s a good piece of software in the first place. I think a lot of people have already proclaimed the TomTom app as the king of the navigation apps on the iPhone when it was announced 6 months ago, and that way of thinking will only set you up for a big disappointment. Even if it turns out to be a rock solid piece of software I would hold off until they reduce the price to at least $49.99.